What we think

Ideas shaping the next era of software.

Our team writes about what we're learning building modern SaaS — AI architecture, product strategy, design systems and the engineering patterns that scale.

AI

Beyond the chatbot: where LLMs actually create SaaS value

Most LLM features are toys. The ones that win embed AI deep into core workflows — search, summarization, decisioning and automation — not as a sidebar widget.

Product

The new SaaS playbook: usage-based, AI-augmented, vertical

Horizontal seat-based SaaS is being unbundled. Winners go vertical, price on outcomes, and use AI to compress workflows from hours to seconds.

Engineering

Why we ship on the edge by default

Edge runtimes (Cloudflare Workers, Vercel Edge) cut latency, cost and complexity. Here's how we architect multi-tenant SaaS for the edge from day one.

Design

Designing for AI: prompts are the new empty state

AI-first products need a new design vocabulary — confidence indicators, graceful failure, and interfaces that teach users what to ask.

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